You Are the Niche

Lately, people have been saying that you are the niche. But what does that really mean? It means you are a multi-faceted person, and so is your audience. They need to see multiple sides of you to really connect. If you want to be a personality creator, this is incredibly important. Your personality isn't just one thing; it's a combination of characteristics and qualities that form a unique and distinctive character. Your personality shines through in everything you do.

You want people to fall in love with you as a person and not just your content. Otherwise, there’s no incentive or connection for them to continue coming to you when there’s the next shiny new creator with different content.

Think about any of the friends you have. You don't just talk about one specific thing with them, you talk about a range of topics that matter and are of interest to you both. They might discuss the Pilates class they took, their new house, their job search, the pottery class they're attending, or how they bought a reheatable mug and it changed their morning routine forever. It adds dimension to your interactions. Otherwise, you'll always be presenting the same old stuff. Could you imagine going to catch up with a friend and only having the same surface-level conversation about one topic the entire time? No thanks! Keep it open and varied.

Remember, we can all be interested in multiple things at the same time. Embrace your multi-faceted nature and allow your audience to experience the full range of your personality. It will make you more relatable and appealing.

With love,

Diamond